Summary:
To avoid seeing the same posts, loosen your filters and change up the
post creation date often! If you're too specific with filters, you might get very few results
and see the same posts repeatedly. Play around with different filters and dates to keep
discovering fresh organic posts!
Guidelines:
We have a vast database of Facebook organic posts from brands and creators. If
you can't find new posts, it's likely a filtering issue. Try to understand and experiment with the
filters to discover more content.
The reason you keep seeing the same posts will be because your filters are either too restrictive, or
you need to change the sorting or post creation date. The default sorting is "date found,"
which shows recently discovered posts at the top. If you combine that with
many filters, you might keep seeing the same posts. You can also click the
"x" on the sorting to get random sorting. Then, adjust the posts you see
with the post creation date and last seen filters.
Recommendations:
Avoid using filters that are too restrictive, e.g. niche filter + 10,000+ reactions + specific
country + narrow date range might return very few results, leading to repetitive posts.
Instead, play around with the filters (try different engagement levels, dates, or countries)
or use looser filters like only technology (Shopify) and perhaps a language filter.
Available Filters for Facebook Post Ads:
- Engagement Metrics: Total Reactions, Likes, Comments, Shares, Views (when tracked)
- Reaction Breakdown: Love, Wow, Haha, Sad, Angry, Care
- Demographics: Gender, Language, Country
- Platform: Website/Technology (Shopify, etc.), Niche
- Dates: Post Creation Date, Last Seen Date, Days Running
- Media: Videos or Images
- Quality: Ad Score (Winning, Scaling, Testing)
We recommend starting with broader filters like technology (Shopify) + minimum reactions (e.g., 500+)
to see what's performing well, then narrow down by niche or language as needed.
Try different post creation dates, last seen dates, sorting options, and engagement thresholds
to discover varied content.
What these dates and metrics mean:
- Post Creation Date: When the organic post was originally published.
- Last Seen Date: The most recent date our system detected this post.
- Sorting: "Last seen" shows recently active posts, "Date found" shows newly discovered posts, "Reactions/Comments/Shares" sort by engagement levels.
- Product Creation Date: When the product on the store was first created.
- Days Running: How many days the post has been live since creation.
- Total Reactions: Sum of all reaction types (Like, Love, Wow, Haha, Sad, Angry, Care).
Tip: Hover over any filter or metric in a post to see detailed explanations. Happy discovering!
