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"Consistency" - Ads that performed well over a longer period of time. "Trending" - Ads that recently performed well. "Last seen" - Ads that are seen the last by our bots. "Adspend" - Ads which have been spent the most money on. "Likes" - Ads which are liked the most. "Shares" - Ads which are shared the most. "Comments" - Ads which are commented on the most.